Members receive an expert-written or co-created feature article published on the Tax Insights™ platform. This piece positions you as a subject-matter authority, highlighting your expertise, insights, and professional perspective on timely tax issues. The content is evergreen, shareable, and designed to strengthen your personal brand while reinforcing trust with prospective clients and peers.
Services
Expert Feature Content (Blog or Article)
Podcast Guest or Host Opportunity
You will be invited to appear as a featured guest or co-host on the Tax Insights™ Podcast, where you can discuss industry trends, practical tax strategies, and real-world insights. This audio content humanizes your expertise, builds familiarity with your audience, and gives you reusable media assets you can repurpose across LinkedIn, newsletters, and your website.
Television Feature (30-Minute Episode)
Select experts are featured in a 30-minute professionally produced TV episode through our media channels. This experience positions you as a recognized authority beyond the tax profession, elevating your profile through mainstream visibility. TV exposure adds instant credibility and differentiates you from peers who rely solely on digital marketing.
Thought Leadership Opportunities – Tax Insights™
Designed for tax professionals who want to educate, lead, and be recognized as trusted authorities within Canada’s tax ecosystem.
This package is intentionally built to elevate visibility, credibility, and influence — not just exposure.
Why These Matter for Tax Lawyers
Unlike other professionals in the platform, tax lawyers:
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Operate at higher complexity levels
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Are often engaged later in the process
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Need credibility, trust, and authority more than volume marketing
These services:
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Respect professional boundaries
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Enhance stature without solicitation
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Align with how sophisticated legal work is actually sourced
Lunch & Learn Presenter
You will have the opportunity to host or co-host a Tax Insights™ Lunch & Learn session, designed to educate professionals, business owners, and peers. These sessions are promoted to the Tax Insights™ community and positioned as educational — not sales-driven — allowing you to demonstrate expertise while building trust and long-term relationships.
Speaker & Panelist Recognition
As part of this package, you are formally listed as an Official Tax Insights™ Speaker. This includes recognition on our website, event materials, and promotional content, along with priority invitations to panels, roundtables, and curated industry discussions. This reinforces your role as a go-to expert within the tax community.
Featured Expert Positioning
You are consistently positioned and introduced as a Tax Insights™ Featured Expert across platforms — digital, live events, and media. This ongoing recognition strengthens your authority, enhances your professional narrative, and aligns your brand with a respected national platform dedicated to excellence in tax education and leadership.
Curated Referral & Collaboration Introductions
Tax lawyers are uniquely positioned to lead complex files that require accountants, financial planners, estate advisors, and corporate officers. Through this benefit, Tax Insights™ facilitates intentional, curated introductions to vetted professionals within the ecosystem whose clients frequently require tax-legal expertise.
This is not open networking. Introductions are strategic, relevance-based, and designed to support cross-disciplinary collaboration on real files, reinforcing the tax lawyer’s role as the legal authority at the centre of the transaction or planning structure.
Outcome: Higher-quality referral opportunities and stronger professional alliances without broad prospecting.
Advanced Case Commentary & Technical Insight Features
Tax lawyers are given opportunities to contribute advanced commentary on complex tax matters such as reorganizations, audits, disputes, cross-border issues, or legislative changes. These insights are published as expert commentary pieces under the Tax Insights™ banner, clearly positioning the lawyer as a specialist rather than a generalist.
This content is framed for education and professional insight — not legal advice — and elevates the lawyer’s standing among accountants, CFOs, and planners who regularly seek legal interpretation on sophisticated tax matters.
Outcome: Peer-level authority recognition and increased inbound consultation requests.
Trusted Expert Visibility for Corporate Decision-Makers
Tax Insights™ actively positions select tax lawyers as go-to experts for corporate audiences, including CFOs, COOs, founders, and boards who engage with our content and events. Through moderated sessions, roundtables, and curated exposure, tax lawyers gain visibility with decision-makers before legal services are formally needed.
This creates familiarity, trust, and credibility early in the decision cycle — long before RFPs, disputes, or restructuring mandates arise.
Outcome: Earlier positioning in the client lifecycle and stronger long-term client relationships.
Outcome
This is not a membership for visibility alone — it is a thought leadership platform designed to:
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Build authority
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Increase professional influence
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Create media credibility
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Position you as a recognized expert in Canada’s tax industry